The best time to publish on TikTok could surprise you. If you’re searching for a specific day or time it’s not always easy, but generally Tuesdays and Wednesdays in late afternoons are the best. This is because that’s the time, according to Sprout Social it is when you’ll get the highest engagement. In terms of the content you publish it’s dependent on your audience along with the type of content you post in a majority of instances. Gamers, for instance, should post on weekends and those working in the fashion industry (surprisingly) will post later at night.
Optimal Posting Days And Times For TikTok
The most convenient day and time to make a post to TikTok can be Wednesday, at 4:00 p.m. A lot of people are finishing their school work or are finished with work. These estimates are based on various social media management firms that monitor engagement at certain dates and times of the week, including HootSuite, Sprout Social and Buffer.
In addition Tuesdays are ideal for in the afternoon, before 5 p.m. According to the three firms that offer social media. SocialPilot is another app for scheduling has extended the timing to later in the day on Wednesdays and Tuesdays (more than seven p.m. and eight p.m.). Because engagement is crucial in determining the number of users you can reach the time and day that you publish your content is crucial particularly since you are making the effort of creating content to begin with. The posting time does not depend on the time zone that you’re in. four p.m. depending on the time zone that you work in. The best time to post on weekends is for photographers and gamers, as per SocialPilot.
Best Times To Post To TikTok On A Monday
Monday is a great day to think about posting on TikTok particularly to get high engagement. The best time to publish in the opinion of Sprout Social is any time between noon until five p.m. The Monday day is good day to post for artists, doctors insurance companies and non-profit organisations, according to SocialPilot information.
According to a different social media management company, SocialBu the most productive days to publish are later on a weekday. This is because people typically look at social media for information that are relevant to their jobs and on Mondays, we’re all still getting our feet wet. SocialBu suggests sticking with posting late in the afternoon. Other possible times to post on Mondays are 6 p.m. until 7 p.m. According to Buffer.
Best Time To Post To TikTok On A Tuesday
Tuesday is the most popular day for posting, according to the social media management firms as well as Wednesday. Also, you should stay up late in the day when posting times are approximately 4 p.m. However, not after 5 p.m.
SocialPilot has crunched the numbers and concluded that schools, lawyers as well as real estate professionals get the best results posted on Tuesdays (and Thursdays and Wednesdays too). On Tuesdays it’s recommended to use posting in the afternoon and in some instances, post before 4 p.m. to get the best engagement levels.
Best Time To Post To TikTok On A Wednesday
For a great level of engagement on Wednesdays be sure to focus on the afternoon hours. One of the most effective times to share content throughout the week is at 4 p.m. on Wednesday. You can call it the midweek blahs when you’re trying to make it through the week and are looking for something that will grab their focus.
Based on the Sprout Social study mentioned above and which provides an extensive list of timings that are applicable to every Monday, the whole afternoon between 2 p.m. until five p.m. is a good time. The same study from Buffer (noted in the above paragraph) has the same schedule for Wednesday. These are the apps you need to be aware of. Buffer is a scheduler for social media that allows users to pick the right time slot to post.
Best Time To Post To TikTok On A Thursday
Based on the same research from Sprout Social and Buffer, the ideal time to post on Thursdays is from 2 p.m. until 5 p.m. Buffer states that the precise time is at 5 p.m. according to their research on engagement levels at that point. This report also states that videos published in the one p.m. also had a good performance and so did those posted at 3 p.m. time frame.
Sprout Social mentions that the afternoon time slot appears to work, as per their findings Thursday is the second most popular day to publish over the course of a week “Our data shows Thursdays, especially late afternoon hours, are the second-best days to post on TikTok.” The SocialBu report provides a variety of times for Thursdays when it is 12 p.m. 7 p.m. or 9 p.m. The social media management teams at Sprout Social and Buffer are using user data.
Best Time To Post To TikTok On A Friday
Friday isn’t the most ideal day to write on a weekday. The timings are about identical, however, they fall somewhere between p.m. between 2 p.m. and 5 p.m. As per Sprout Social: “With only moderate engagement on the app throughout the day, the only above-average hour of engagement on TikTok is 5 p.m. Users are already winding down and kicking off their weekend activities.”
Buffer chose a particular time for Friday, 4 p.m. Then it will be followed by two p.m. between 2 p.m. and 6p.m. A key point to note is that Friday is the day that users are not searching for videos that relate to their work, schoolwork or classes at college. Also, it’s not a popular day to engage because it’s the weekend, and the mid-week blahs have passed.
Best Time To Post To TikTok On A Saturday
One interesting aspect of TikTok is that the app is known to be less active during weekends. However, each of Sprout Social and Buffer list times for the afternoon that are 4 p.m. Then, four p.m. as well as 7 p.m. According to the Sprout Social report also mentions high engagement in posts posted from 9 a.m. until 11 a.m. This is a departure from the usual.
The main exception here is if you’re posting content for gaming. SocialBu recommends the Saturday as a time to publish content for minions and gamers, at a time which is pretty typical of the gaming community that is late into the nightstarting at 9 p.m. until after. This is because weekends are a more suitable time for playing competitive games when the majority of people are not working or at schools, and it’s an ideal time to relax after a busy working week.
Best Time To Post To TikTok On A Sunday
Like Saturday, engagement is likely to be less if you post on the weekend. The weekend is generally times when people aren’t needing as much assistance working or trying to fill in the gaps between school classes and at colleges. The best time to publish on a Sunday is between eight a.m. (or 5 p.m. according to Sprout Social. According to the report: “Sundays have less engagement throughout the day on most of, if not all social networks. Therefore, the ideal moment to share content for TikTok for Sundays would be anytime between 8 a.m. until five p.m. to observe the average engagement.”
Buffer is in agreement with that timeframe, recommending that 4 p.m. and five p.m. for the ideal time to engage. Buffer also recommends the time of 8 p.m. as the best time to publish.
Tips To Reach Your Desired TikTok Audience
In addition to posting on certain dates or times during the week, the most effective method of engaging your audience is to create relevant content to your followers. It is important to look over your TikTok analysis to determine how your followers respond to information and what they are interested in the most, based on TikTok itself.
Other ways to get your followers’ attention start with a catchy headline to draw the attention of your TikTok followers, and posting regularly to let your readers believe you’re serious about your the content you post, and also to be authentic. It’s also crucial to make use of hashtags that are trending (and pick topics that are trending). You should respond frequently to comments and also ensure that people know that you’re active in your follower’s lives, attentive to their feedback and open to fresh ideas.
Bottom Line
In the end the businesses that monitor engagement best are the real companies that manage social media and with Sprout Social being one of the top. Tuesday and Monday in the late afternoon are the ideal times to share content, provided that it’s not after 5 p.m. Based on to the data of Sprout Social, Buffer and others.
Frequently Asked Questions (FAQs)
When Is The Worst Time To Post On TikTok?
As you would imagine, the most difficult times to publish on TikTok is when people are sleeping, according to a study of 10,000 TikTok posts. If you schedule posts to be posted any time during the time between a.m. until five a.m. the level of engagement will be lower.
Although Tuesdays and Wednesdays may be the most ideal days for posting, as the late afternoon is when you’ll get the most interaction however, the most difficult day to post is Sunday according to SproutSocial’s research.
What Time Should You Post To TikTok On Holidays?
Another interesting fact is that it has to do with holidays and posting. Research on TikTok posts show that engagement is actually higher in the holiday season because people are having more time. There is no work or at school, which means they’re browsing their feeds even more. They’re spending more idle time.
Naturally this will put stress on your posting time since nobody likes to be working on holiday weekends. This means that your TikTok strategy could benefit from a little planning. Choose what you would like to share and get your content ready prior to the time of the holiday and then publish it either prior to the time of the holiday or the day of the holiday in itself.
It’s also important to be aware that shopping hours during the holidays could affect engagement. This is both good as well as negative news. In the period of Thanksgiving, for instance engagement is likely to increase during Thanksgiving Day as people are contemplating shopping, but it could decrease during Black Friday in the morning when they are actually shopping.
Is It Bad To Post Too Much On TikTok?
Experts are divided on the issue of excessive posting, but let’s simply say that posting on TikTok is all about following interest. If you are posting multiple times during the day, and your engagement is low this means that you’re posting excessively. The people who follow you won’t be able to digest the whole thing and stay interested with the content, particularly considering how many others are posting.
The best resource to get guidance on this issue is TikTok itself. There are a lot of informative posts from TikTokkers that make a strong argument to sharing relevant information, but not posting too often. A video on tips clarifies that TikTok could be penalizing users who post too much. The algorithm will know! A good rule of thumb is to make three posts every day, and ensure there’s a minimum of 2 hours between postings and you can aslo Buy Tiktok Followers.
The experts agree that posting too much is an issue. It is essential to be consistent. If you write frequently and consistently, the algorithm tend to give you a boost because you’re spacing out your posts, which makes them more pertinent and timely, while trying to post excessive posts in one row.